About Attenta
Where strategy meets reality
Strategies can be decided in a meeting room. But they only succeed when leaders and teams can make them work in human reality, where different experiences, interests, questions and responsibilities meet.
The goal is to create the clarity, trust and shared resolve that enable people and organisations to succeed.
What we give our attention to, we can begin to change.
The person behind
Lone Rosenørn Jakobsen
Owner and Facilitator
I am Lone Rosenørn Jakobsen, the person behind Attenta. I combine professionalism with many years of hands-on leadership experience at every level of the organisation – nationally and internationally – and have worked with more than 500 leaders and teams through advisory and focused development programmes. That gives me an understanding of both the strategic ambition and the reality in which leaders and employees have to operate.
The importance of good leadership has been a personal motivation for many years.
I am a problem-solver who creates overview, direction and ways forward. It is about reaching the goal, and it is about making people shine and creating personal growth.
The approach is carried by presence and a genuine interest in the people I work with. The leadership standpoints you can read about on the home page are the concentrate of many years of leading, many years of developing leaders, and what I believe in and strive to live by.
I have hands-on experience as Country Manager for Eli Lilly Denmark, as Capabilities Lead across the Nordics and the UK, have served on an international leadership team for commercial capability development, and was previously a commercial leader in Denmark.
Theoretical grounding and an enduring appetite for learning have led to several leadership programmes and certifications. In 2017 a two-year MBA from Aarhus University in Strategy, Organisation and Leadership, and in addition a three-year foundation course in psychology, a Diploma in Leadership and, most recently, in 2025 I became a Pathfinder.
How Attenta works
Attenta helps organisations connect strategic direction with leadership, collaboration and action in practice. Through qualified advisory, focused development and stronger teams, room is created to examine what stands in the way, challenge habitual assumptions and turn new perspectives into clearer decisions and shared responsibility.
As a certified Insights Discovery Partner, Attenta can bring the Insights profiles in as a concrete tool to strengthen self-insight, communication and the understanding of the differences that shape collaboration.
